Hooked — How to Lure Clients Who Actually Want What You’re Selling
Turn “meh” leads into hell-yes clients with stories, systems & simple weekly practices.
Start today — just 20 mins/week.
Do you feel like you’re shouting into a void? STOP. NOW. Learn how to find the right people, make an offer that fits like a glove, and ask in a way that gets answers — not blank silence.
Perfect if you’re: running your own business, selling a product or service, and ready to try small, low-risk experiments that produce real signals (and customers).
What you get:
• 1 module per week for five weeks (each 10–20 minutes of lesson + worksheet)
• The Empathic Customer Avatar field-card (free PDF) — Jo’s proprietary customer mapping tool
• Simple techniques for getting inside the heads of your preferred customers
• Stories, systems, and simple weekly practices that turn lookers into keepers.
• Access to the Brand Kamp community for feedback and encouragement
• Optional upgrades: live critique sessions and the rewritable ECA poster (if you like hands-on tools)
What this course is — and what it isn’t
Hooked is a short, practical course for people who do the work themselves. It’s not theory-heavy or full of marketing jargon. Each lesson is a short story, discussion, worksheet + one small experiment you can run this week. By the end you’ll have something real you can test — no fluff.
In plain terms — what you’ll learn:
• How to identify the one person who’s most likely to buy from you (quick and honest).
• How to make an offer that feels familiar and useful — so people actually notice it.
• How to write two versions of the same call-to-action so you can see which one works.
• How to close without panicking — simple steps to help customers say yes.
What you get
• One short module per week for five weeks (each 10–20 minutes of lesson + worksheet)
• The Empathic Customer Avatar field-card (free PDF) — Jo’s proprietary
• Simple templates for CTAs you can copy and use immediately
• Access to the Brand Kamp community for support, feedback and encouragement
• Optional upgrades: live critique sessions and the rewritable ECA poster (if you like hands-on tools)
You don’t need to “get it perfect” on the first try.
You just need a process that lets you listen, refine, and land.
Try the first 2 modules — if you’re not clearer on who you serve or what to say to them, I’ll refund you.
This is a game-changer for
Solopreneurs who manage their own marketing.
Small print for the nervous
You don’t need perfect copy or a big budget. This course is about learning what your ideal customers actually respond to. Start with one avatar, one offer, one test.
— MONEY BACK GUARANTEE! —
Try it for 14 days. Do the first two modules, short exercises and engage with the community — and if you aren’t feeling clearer about how to improve connection with your ideal customers,
I’ll refund you. No drama.
* All refund claims must be lodged within one month of purchase.